MCS Store
Highlighting style
Milan - Italy
Application
Indoor
Location
Milan - Italy
Photo
Antonio Buonsante
MCS Store
Colour rendering: light that makes a difference
The MCS brand (formerly Marlboro Classics) offers casual menswear inspired by Western mythology, revised and influenced by Italian design. In the lighting of the Milan shop, the importance of colour rendering is crucial in order to bring out the distinctive garments and details of the MCS collections in the right way.
Hi-res images
MCS shop chooses Linea light Group
The interior design of the point of sale recalls the brand's bold and informal style. To illuminate the products and the environment, Angular track-mounted spotlights were chosen. The product, which is particularly flexible, is perfect for retail and fashion environments of this type, due to the possibility of configuring the lighting points with extreme ease.
The warm temperature chosen for the light emphasises the main colours of the MCS collections and makes the shop atmosphere cosy and comfortable. The shop is illuminated globally and homogeneously, with accent lighting more focused near the shelves and mannequins. Thanks to the different optics available, individual displays or articles can be illuminated thanks to precise beam control.
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