Bloomingdale’s
The new luxury emporium in Madinat al Kuwait
Madinat al Kuwait - Kuwait
Продукция
Расположение
Madinat al Kuwait - Kuwait
Lighting Project
Nulty+
Photo
Romeo Productions
Bloomingdale’s
Bloomingdale's department store
The building was opened in March 2017. The British lighting design studio Nulty+ was responsible for the lighting project, whose clean lighting perfectly supports the architectural structure and the set design of the corners of the different brands. The bold and functional light creates a strategic contrast between the sales areas and the products on display, to guide the user's experience while shopping.
Hi-res images
Project details
Knowing how to correctly illuminate the sales space and the products on display becomes fundamental in terms of customer dwell time and exposure, and concretely determines the success of the sale. With this in mind, Professional Lighting products proved to be the winning solution for the success of the project. As the result of careful technological research and continuous refinement, they are able to respond effectively to the multiple requirements of the retail world. The Creek recessed system presents itself as a structure without an external frame, to allow maximum flexibility and the best aesthetics. Placed in ceiling sections, Creek is the ideal partner for any retailer wishing to create an atmosphere in harmony with its visual merchandising concept, through a tool that offers freedom of application and integrates discreetly into the space. Customised ad hoc, the Edith modular ceiling light in the false ceiling features a topLED source and opal PMMA diffuser for excellent levels of brightness with low consumption. Last but not least, the Ice-Cut profile is characterised by a perfectly uniform emission in a thickness of only 10 mm. The article is designed to create continuous light lines, which form a contiguous relationship with the surrounding space. Installed in the perimeter of the shelves, it emphasises their geometries through effect lighting.
Products used
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