Infinito Campari

Art and light to celebrate the history of the Campari group

Campari Group Headquarter - Sesto San Giovanni, Milano

Products

Application

Outdoor

Location

Campari Group Headquarter - Sesto San Giovanni, Milano

Lighting project

Light+Arch Consultancy - Arch. Giorgio Colombo e Bespoke Lighting Solutions

Sculptor

Oliviero Rainaldi

Infinito Campari

Campari's history began when, in 1860, Gaspare invented the famous red bitter that became, over time, the symbol of the Italian aperitif ritual. In the following years, the group collaborated with important artists to build the advertising identity of the drink, thus creating a real empire built on the brand.
To celebrate its 160th anniversary, the work 'Infinito Campari' by sculptor Oliviero Rainaldi was inaugurated at the Sesto San Giovanni headquarters. A hymn to life inspired by the works of two artists who, in the past, contributed to building the brand's history: "Il Tempio Campari" by futurist Fortunato Depero and "Lo Spiritello" by illustrator Leonetto Cappiello. Rainaldi reinterprets their identity in a modern, landscape version (Telescopic Labyrinth) with a symbolic sculptural declination inside.
The spectator finds himself immersed in a labyrinth that develops around the CG monogram with a clear reference to infinity, and which houses within it a sculpture, in white Carrara marble, inspired by the famous orange peel of Campiello's "Lo Spiritello". The latter, like a further conceptual matryoshka, frees itself from the fruit it represents and reveals itself, to the attentive eye, in two circles representing, once again, the letters C and G. Finally, a sealed niche holds a bottle of Bitter Campari, representing the beating heart of the work and of the group.

Hi-res images

.zip

Artful outdoor lighting

The lighting design conceived for "Infinito Campari" has two main objectives: to emphasise the garden formed by concentric hedges and to highlight the central marble sculpture. Perimeter lighting discreetly marks the greenery, giving the viewer an alternating rhythm provided by the evergreen interruptions in the central avenue leading to the sculpture. For the latter, it was decided to use a shielded RGBW interior light, to enhance the materiality of the work and give it different identities through colour, and projectors with adjustable optics, which through different incident angles, increase the dynamic effect of Rainaldi's sculpture.

Various Linea Light Group products were chosen for the lighting design of the 'Infinito Campari' work. We find Arcada, in RGB and single-emission version with radial optics. It marks and highlights the perimeters of the hedge and is mounted on a custom support created specifically for the project.

The linear Dirigo element, on the other hand, describes the entire pathway leading to the work. A ground profile designed to illuminate passages and paths, it hides the source from view, providing grazing lighting with controlled luminance and no glare.
glare-free. A 50cm short version was used for the work, customised during assembly to better suit the design requirements.

To delineate the profile of the sculpture, in the centre of the garden, two products were selected: Iris67 and Orma. Around the work we find Iris67 projectors with adjustable optics, created specifically for outdoor use and for lighting plants, and placed on telescopic poles. Finally, inside the sculpture we find the Orma uplight in RGBW version. Its extreme compactness made it the most suitable choice to give light to the contrasts of Rainaldi's sculptural work.

The lighting design was realised with the integration of the DMX protocol and RealT control units, which allowed the creation of numerous lighting scenarios where a great variety of colours brings the work to life, according to different times of day and situations.